Tina Tran is the founder and principal of Swaay Marketing & Consulting, where she partners with companies as a fractional Head of Growth and strategic marketing leader.

With more than 15 years of experience, Tina has helped organizations accelerate growth by building scalable marketing systems, developing go-to-market strategies, establishing topical authority, and aligning cross-functional teams around measurable business outcomes. Her experience spans SaaS, healthcare technology, publishing, and digital media, helping corporations and startups build scalable marketing systems that drive measurable business results.

Tina specializes in transforming marketing from a collection of campaigns into a repeatable growth engine. Her expertise includes growth strategy, product marketing, demand generation, SEO and AI search visibility (SEO + GEO), content and marketing operations, lifecycle marketing, analytics, and content ecosystems that build trust and drive customer acquisition.

Philosophy: Build systems, not just campaigns. Create value before capturing demand. Measure what matters. Keep the customer at the center of every decision.

Approach: Collaborative. Strategic. Data-driven. Curious.