Swaay Marketing and Consulting is a strategic content and product marketing firm offering project-based and ongoing marketing services. From setting strategic direction to analyzing processes and frameworks to seamless execution on existing campaigns, Swaay can help.
Swaay specializes at scaling and streamlining marketing and content programs and offers expertise in demand and lead generation, digital marketing, project management, product marketing, brand messaging, execution and measurement. Find out how we can help grow your business.
OFFERINGS
Expertise, services and proficiencies
Strategy
- Marketing leadership and management
- Comprehensive, data-driven content strategy
- SEO strategy
- Content governance and lifecycle management
- Reporting, analysis and insight
- Campaign creation, development and tracking
- Newsletter strategy
- Taxonomy recommendations and management
- Talent acquisition and management
- Social media strategy
- Process framework and analysis
Execution
- Email nurture streams
- Landing page copy
- Video scripts
- Blog and podcast outlines
- Content editing (blogs, ebooks, guides, worksheets, checklists, etc.)
- Persona development
- Blog creation and production
- SEO optimization
- Content page production
- Report building
- Project management
- A/B testing
- Best practice documentation
- GTM product campaigns
- Ongoing site updates
Proficiencies
- AI technologies
- Hubspot, Zoho and other CRMs
- SendGrid, MailChimp, Marketo, Constant Contact
- Contentful, Drupal and other content management systems
- AHREFs, SEMRush, SERanking
- GA4 and other metrics tools
Case study
Problem
A Los Angeles-based B2B SaaS company needed to grow its visibility and digital footprint in a saturated EHR software space.
Challenge
Despite their marketing efforts, site traffic had leveled and social and email campaigns netted minimal results.
Solution
Efficiently scale content program based on a BOFU SEO strategy and targeted promotion program. Establish brand voice and tone that resonated with audience.
Results
Doubled free trial sign-ups
Increased social organic leads
Boosted email free trials/sales
4X lead generation YoY
600% increase in traffic in two years